This ad campaign for Munsingwear ran 1939-1946. It was a pivotal time in the industry, as people switched from one piece knit or broadcloth union suits to the modern “streamlined” standard of briefs and boxers. Also notable is the introduction of t-shirts as a piece of outerwear, though at the time, it was reserved for casual and sporting contexts.
Tag Archives: ad
Albert Richard – 1951
The Airman model Z shirt
Monarch Leather Jackets – 1944
Crown Zipper – 1944
Florsheim Spectator Shoes 1939-1940
Go Skateboarding!
Timely Clothes, 1937
1930s Jantzen
Now on eBay! LINK
This vintage swimsuit dates from the 1930s and was made in the USA by Jantzen. It’s made of wool, and maybe a bit of lastex- there’s a tag that’s faded that is the size and shape of “Lastex” tags. It is maroon and ribbed, with a wide white belt. The buckle has the Jantzen girl on it, as does the body of the suit. There is a flapped watch pocket, and a cotton lining in the front. It shows a bit of age, but I don’t see any moth holes or noticeable damage.
Marked size: 38″
Waist unstretched (side to side): 17″
Waist stretched (side to side): 19″
rise: 17″
Sides: 11-1/2″
1930s Gatner Wikies
Now on eBay! LINK
This vintage men’s swim suit was made in the 1930s by Gatner Wikies, the originators of this type of suit. The patent number on the tag is for a 1932 patent for a very similar pair of trunks- the patent, along with 1930s Gatner Wikies ads showing very similar models to this are below. The suit has a hole just at the corner of the key pocket, and one at the gusset seam- because of the location, I would think a repair would not show too bad. Otherwise, they are in very good shape. They have a flapped pocket, diamond crotch gusset, white belt with a chevron and star buckle. They have a heavy ribbed cotton lining in the front.