Munsingwear 1939-1946

This ad campaign for Munsingwear ran 1939-1946. It was a pivotal time in the industry, as people switched from one piece knit or broadcloth union suits to the modern “streamlined” standard of briefs and boxers. Also notable is the introduction of t-shirts as a piece of outerwear, though at the time, it was reserved for casual and sporting contexts.