This vintage book has 309 of the 312 color cigarette cards, each with a different uniform of the army. There is some yellowing and damage, see photos.
This vintage notepad was made as an advertising piece in 1952 for Fincks Red Bar Work Garments of Zanesville, Ohio.
Spaide-Lox was an early maker of half-zip workshirts. They sported early no-hole Hookless zippers.
Although half-zip shirts were made for a number of years, like This One, they never supplanted buttons, as zipper manufacturers hoped they would.
An early menswear usage of the Hookless fastener. Union suits were the most common type of mens underwear from the 1900s-1920s. For years, manufacturers experimented with new designs to reduce the number of buttons, and the complexities of the design. More often than not, these solutions actually made the designs significantly more complex, and did not catch on.
The fully separable zipper was invented in 1927 by Gideon Sundback. It’s covered by patents 1813433 and 1813432.
From the invention of the zipper in 1913 until that point, zippers had been limited in their usage by an attached end. It was suitable for coverall suits, luggage and pullovers. But it made it inconvenient for applications in jackets. The new unlockable/ fully separable bottom end of the zipper allowed for its easy usage on jackets. By 1930, zipper fronted jackets were well on their way to becoming common.
This ad campaign for Munsingwear ran 1939-1946. It was a pivotal time in the industry, as people switched from one piece knit or broadcloth union suits to the modern “streamlined” standard of briefs and boxers. Also notable is the introduction of t-shirts as a piece of outerwear, though at the time, it was reserved for casual and sporting contexts.