Most of my shots are done professionally in a studio by Michael G. Stewart, but those of you at home can get good looking results with a minimum of cost or effort.
01: A hat stand of some description is important for photographing your hat while maintaining the shape of its brim. This purpose made one cost $5. The backdrop is a sheet of 18″x24″ paper from an art store.
02: To minimize shadows, shoot outdoors on an overcast day, or at the very least in shadow. Make sure what you’re shooting does not hang over the edge of the white.
03: In photoshop (or GIMP, it’s free), white balance to the lightest point of the white backdrop.
04: Use a brush tool to knock out all the non-white sections of the photo.
05: Select the shadows and white balance that selection separately to eliminate them.