Ads 1911-1915 for the Signal Brand Coatshirt, an early departure from the standard pull-over tunic shirts of the day.

Monthly Archives: October 2012
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The Grizzly Jacket
Horsehide arms and trim, laskinlamb trim. Generally, they had a matching sheepskin/mouton collar, slash handwarmer pockets and a belted waist. There were, of course, drastic design differences manufacturer to manufacturer. Popular in the mid to late 1930s. They were marketed as a boys and young men’s fashion. The idea (according to original ad copy) was, with the insulation on the outside, the wearer would have a greater range of motion. I didn’t see the “grizzly” name show up when searching for original ads, but it has become the catchall term for this style.







