1930s AlPeru overcoat

http://www.ebay.com/itm/281197994086
This vintage overcoat was made in the late 1930s by Roger Williams from Alperu fabric and was sold by The Fair, either at their Chicago or Oak Park location. In the 1930s, these Alperu fabric overcoats retailed for $40. In today’s money, that’s the equivalent of a $650 coat. Despite the “Warmth Without Weight” slogan, this is quite a heavyweight coat. It is single breasted, with notch lapels, flapped patch pockets and half-cuffed sleeves. The coat is fully lined and has a vertical interior breast pocket.

I love all these brand names from the 1930s and 1940s.  Alperu.  Alpacama, Alpagora, IncaPaca, Algora, BalPaca, etc.

Chest (pit to pit): 24″(doubled = 48″)
Shoulder to shoulder: 20″
Sleeve (shoulder to cuff): 26″
Length: 44″

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